Reporting to the Vice-Chancellor, the Chief Strategy & Marketing Officer (CSMO) is an executive leadership role responsible for the development of the University’s strategic plan and works to attract students through insightful analytics, a clear value proposition and brand positioning.

Previous to this role, Craig was Executive Director, Transformation, which was responsible for the delivery of five distinct projects, including attracting $300m for our Northern campuses, academic organisation redesign and the establishment of industry-relevant associate degrees. He originally joined UTAS as CFO, where he oversaw the delivery of a new budget model for the University, the development of a long-term capital plan and responding to the proposed deregulation legislation.

Prior to joining the University of Tasmania in 2013, Craig worked for News Corporation, initially as CFO of the Tasmanian Mercury newspaper, followed by the Head of Finance for the News Victoria, which included the Herald Sun, Geelong Advertiser and Leader Newspaper group. Before joining News, Craig was a partner at international accounting firm Deloitte from 2005 to 2009, after starting as a graduate in 1997.

Craig is a graduate of the University of Tasmania, a member of the Australian Institute of Chartered Accountants and a graduate of the Australian Institute of Company Directors. He holds board positions with the Anglicare Tasmania and Fahan School and is a fellow of National Heart Foundation after serving in several board positions.